Luying's Work at Sheridan College
Purina ONE “DOGourmet” Contest Campaign
I developed an integrated campaign titled ‘DOGourmet’ for Purina ONE, aimed at persuading our audience that Purina ONE offers superior-quality and high-end dog food compared to what they currently purchase. This campaign comprises an integrated online vertical banner ad, Instagram post ad, magazine print ad, and in-store point-of-purchase ad. By employing an integrated marketing strategy for this campaign, we ensure that a consistent message reaches a broader audience across various platforms, engaging them across multiple channels.
Bissell Integrated Marketing Campaign
Group Project:
CeraVe New Product Launch Event & PR Plan
I have developed a new product launch event plan and a PR plan to increase publicity for the Integrated Campaign Strategies course with five other group members. Please check the group work link below to acquire more information.
In this group project, I have developed my skills in consumer research, event planning, sponsorship development, and developing public relations tools.
In my portion of this group project, I contributed to developing content, planning events, creating an online media newsroom, and designing event mock-ups. I demonstrated proficiency in using Adobe Suite for creative development and event mockups. Additionally, this group project has provided a platform to showcase my skills in interpersonal communication, integrated communication strategy, and content development.
Freelancer Projects
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My Professional Journal?